Emart24, a convenience store under Shinsegae Group, said on the 2nd it is unveiling a cafe brand "Seongsu310," capturing the vibe of Seongsu-dong in Seoul.
"Seongsu310" combines the neighborhood name Seongsu-dong, where Emart24's headquarters is located, with the road address number. With the concept of a "cafe inside a convenience store," it was planned so people can feel the Seongsu cafe mood in everyday life.
Emart24 is launching four types of RTD cup coffee (ready to drink) and eight types of pouch beverages that can be easily poured into an ice cup under the "Seongsu310" brand. The four cup coffees are 300 ml and cost 2,900 won, and the eight pouch beverages are 340 ml and cost 1,200–1,400 won.
Emart24 said it will also roll out RTD fruit and vegetable drinks and bakery items in sequence.
Emart24 will run a 2+1 promotion on the four RTD cup coffees for one month this month. When paying with an affiliated payment method, a 2+2 benefit is offered.