CJ Olive Young said on the 2nd that a K-beauty package curated by the company was presented as an official gift to each member leader at the 2025 Asia-Pacific Economic Cooperation (APEC) summit held in Gyeongju, North Gyeongsang.
Olive Young's K-beauty package consisted of 17 key K-beauty items, including skincare, makeup, and personal care.
The company said it selected products popular in the Asia-Pacific region from among K-brands that are well received in the global market for innovative quality and trendy sensibilities. It broadly included everything from promising small and indie brands to premium brands.
The package design drew inspiration from the Silla golden crown and traditional knots symbolizing Gyeongju, the ancient capital of a thousand years of Silla, expressing the essence of Korean beauty through a design using solid wood and mother-of-pearl.
In addition to gifts for leaders, Olive Young sponsored about 8,000 K-beauty souvenir sets for government delegations, senior officials, and the press corps.
As of last year, K-beauty had established itself as the No. 1 export item for small and medium-sized enterprises in Korea and the world's No. 2 cosmetics export industry.
An Olive Young official said, "The selection of gifts for APEC member leaders in 2025 is a symbolic achievement recognizing on the global stage the K-beauty industry ecosystem built together by Olive Young and small brands," adding, "We will continue to help grow the foundation of the K-beauty industry so that domestic brands can expand in the global market."