Shinsegae Group fashion platform W Concept said on the 2nd that it has formed a strategic partnership with global big tech corporations Meta and will support partner marketing by introducing "collaborative ads."
Meta collaborative ads is a digital advertising solution that helps brands listed on online platforms run marketing on Instagram and Facebook.
With the introduction of Meta collaborative ads, partner companies can effectively showcase products to customers with a high likelihood of purchase based on data provided by W Concept and Meta's artificial intelligence (AI).
W Concept plans to hold a seminar for W Concept partners on the 4th at Meta's headquarters in Yeoksam-dong, Gangnam District, to introduce the advantages and use cases of collaborative ads.