OB Cass said on the 31st that it will officially sponsor four Korean national beatboxers competing in the world's largest beatbox competition, the Grand Beatbox Battle (GBB).
According to OB that day, during the competition the athletes will wear official uniforms with the CAS Corporation logo on their right arm and the phrase Korea Beatbox Team on their back.
GBB marks its 15th edition this year and runs from today through the 2nd at the Ex Theater Roppongi in Tokyo, Japan. Representing Korea are four beatboxers—Wing and Hiss of the world-renowned beatbox crew Beatpella House under Aile Music, along with Steady and Dice—competing in the solo, tag-team, and loopstation finals.
CAS Corporation delivered a unique brand experience this year by collaborating with beatboxers to combine hearing and taste. CAS Corporation rolled out an interactive digital campaign, "Beat the Heat Box," that lets users create beats using various sounds produced by Beatpella House that combine the sound of opening a bottle and the sound of drinking beer.
At CAS Corporation's signature summer music festival, "CassCool Festival," Beatpella House's performance offered the audience a musical experience that satisfied both hearing and taste.
A CAS Corporation brand official said, "We support the passion of those who take on challenges and will amplify that energy through various brand activities."