LOTTE Group is stepping up "co-growth management" by strengthening practical win-win cooperation with partner companies. It is hosting concerts that partners can enjoy together and is paying delivery proceeds early before the holidays, when the expense burden is heavy, to help partners run funds smoothly. It has also been holding a brand expo since 2016 to help partners advance overseas, showcasing partners' excellent products in local markets abroad.
According to LOTTE Corporation on the 30th, LOTTE paid delivery proceeds to about 11,000 small and mid-sized partners an average of nine days early, totaling 895.7 billion won, ahead of the Chuseok holiday on Sept. In a situation where expenditure such as labor costs and raw material costs surges before the holiday, the move is aimed at easing partners' funding burdens.
Twenty-three affiliates, including LOTTE Construction, LOTTE Department Store, LOTTE Mart and Super, LOTTE Global Logistics, LOTTE Chemical, and LOTTE Wellfood, took part in this early payment. Since 2013, LOTTE has continued early payment of delivery proceeds before holidays every year and has created a 1 trillion won "co-growth fund" to support partners' stable fund management. It also became the first among large companies to introduce a win-win payment system across the entire group, paying transaction proceeds in cash equivalents.
LOTTE is also running programs to help partners develop overseas sales channels. A representative case is the "LOTTE–Korea Brand Expo" held in Paris, France, on May. The event, with affiliates such as LOTTE Home Shopping, LOTTE Mart, and LOTTE Department Store participating, introduced products from domestic small and mid-sized companies overseas and was evaluated as a venue for two-way exchange that brings outstanding local products into Korea.
At this expo, about 50 domestic small and mid-sized companies seeking entry into the European market took part, showcasing a variety of products including beauty, food, fashion, and lifestyle. Representatives of distributors from 13 European countries, including France, Germany, and Spain, joined export consultations, creating practical cooperation opportunities by discussing strategies for entering local markets and ways to localize products.
LOTTE is also continuing cultural and communication programs that can be enjoyed with partners. On Mar. 21, at LOTTE Concert Hall in Jamsil, Seoul, it held the "2025 LOTTE Sharing Happiness Companion Concert," inviting about 1,300 partner executives and employees. Under the theme "Together We Shine," the event reaffirmed the meaning of co-growth as LOTTE employees and partner representatives conducted a lighting ceremony together. Performers included the DITTO Orchestra, musical actor Ivy, and gugak artist Song So-hee, presenting a rich stage.
LOTTE has also continued the "Super Blue Marathon," a campaign to improve awareness of people with disabilities, every year since 2015. At the "2024 Super Blue Marathon" held at Peace Park in Mapo District, Seoul, on Oct. last year, about 8,000 people, including LOTTE Group employees and people with disabilities and their families, took part. LOTTE plans to hold the event again in Nov., steadily expanding win-win activities that put social value into practice.