Lotte Property & Development said on the 31st that the Lotte World Tower media facade "Signature Content" won the excellence award at the 14th Seoul Good Light Awards competition hosted by the Seoul Metropolitan Government.
The Seoul Good Light Awards is an annual competition run by the Seoul Metropolitan Government to improve the quality of the city's nighttime landscape, recognizing and awarding examples that deliver "good light" people can feel across fields such as lighting and media facades. In this year's 14th competition, Lotte World Tower received high marks for delivering public inspiration by using the exterior wall of a large building in the city center.
Lotte World Tower is a landmark representing Korea and a building that offers a symbolic landscape of Seoul, providing visual enjoyment through media art that anyone in the city can appreciate. It carries messages shared with residents in line with national holidays such as Seollal, Chuseok, and Christmas and with seasonal themes.
For Seollal, Lotte World Tower presented a bright and lively production using traditional motifs such as bok (福), kites, and saekdong jeogori, and during the spring cherry blossom season, it rendered scenes of falling blossoms across the tower's facade. It also created a romantic mood with various heart symbols for Valentine's Day and White Day, and showed a cute scene of a moon rabbit pounding rice cakes for Chuseok. On national holidays, it displayed large taegeuk patterns and a waving Taegeukgi, and for Christmas, it expressed symbolic images such as the world's largest Christmas tree, Santa Claus, and Rudolph, offering new enjoyment to residents each season.
Marketing team leader Lee Mi-hyeon of Lotte Property & Development said, "This award shows that Lotte World Tower has established itself not just as a building, but as a 'city cultural platform that communicates through light,'" and added, "We will continue to contribute to spreading a good light culture and creating a sustainable urban landscape through media facade content that residents can enjoy together."