Gmarket said on the 31st that it will hold its biggest shopping festival of the year, "Big Smile Day," from 12 a.m. on the 1st of next month through the 11th.
This event is the first major discount promotion unveiled after Gmarket, making a fresh start as a joint venture between Shinsegae Group and China's Alibaba Group, announced its vision for a renewed leap forward.
The number of participating sellers (vendors) increased 30% from a year earlier to about 30,000, and about 30 million items will be sold at special prices. To enhance customers' sense of discount, the company expanded its own discount support funds and prepared various participation events, making customer benefits the largest ever, the company said.
Gmarket allocated 55 billion won just for event discount coupons. Gmarket will bear in full the coupon discount expense that had previously been shared with sellers. During the event, a daily coupon pack offering discounts of up to 300,000 won will also be provided. The total 1 million won–worth coupon pack is composed by price tier, including discount coupons applicable to items under 100,000 won such as daily necessities, food, and fashion, and coupons for high-priced items such as digital devices, home appliances, and furniture.
Limited-quantity special deals will also be revealed every day at 10 a.m. Representative items include ▲ Apple Watch SE2 ▲ LG StanbyME 2 ▲ Orthomol Immun multivitamin ▲ Aptamil formula ▲ Lenovo Pad Pro ▲ SharkNinja blender ▲ Dreame food waste processor ▲ Galaxy Tab S10 Ultra.