Lee Seon-jung, chief executive officer of CJ Olive Young, said on the 30th, "Olive Young will build on its 26 years of experience discovering and nurturing outstanding K-beauty brands to strengthen its role and responsibility as a facilitator so that K-beauty brands can realize their limitless potential in the global market."
Lee, in the CEO message of the "2025 Olive Young Impact Report" published by CJ Olive Young that day, said, "With small K-beauty brands that joined hands with Olive Young now growing to annual sales of 10 billion won, and further to 100 billion won, we aim to broaden our view and look together with our partner companies toward a wider global market," and stated accordingly.
Lee said, "We will grow together with brands as a 'good partner,' provide customers with the value of K-beauty, and actively communicate with a wide range of stakeholders as a 'good corporations' that delivers positive value to society and the environment."
She added, "Even amid rapid changes in the global market environment, Olive Young recognizes sustainable management as a core management value and will faithfully carry out tasks such as supply chain management and responding to the climate crisis."
Olive Young cited "leading the K-beauty global market" as one of the core business elements of sustainable management. Representative examples include sales of small and midsize brands doubling every year through the global mall and offline stores emerging as a "shopping mecca" for tourists visiting Korea.
It also pointed to "win-win management with partners" and "strengthening the omnichannel strategy" as elements of sustainable management, highlighting the brand growth support program and the role of the online mall, respectively. It also introduced activities in the ESG (environment, social and governance) field. A representative example is the expansion and reorganization this year of the "Compliance Management Committee," launched in 2019, into the "Compliance and Co-Prosperity Management Committee."
Since last year, Olive Young has been publishing a report encompassing its overall sustainable management activities. The report was produced in reference to the international disclosure standard "GRI (Global Reporting Initiative) Standards 2021," and it also reflected the UN Global Compact and the UN Sustainable Development Goals. Recently, it also established and distributed guidelines emphasizing joint action with partners to build a sustainable K-beauty industry ecosystem.