OB said on the 29th that it will participate as the exclusive beer brand sponsor of the 2025 APEC CEO Summit, an official side event of the APEC summit in Gyeongju.
APEC CEO Summit Korea 2025 is hosted by the Korea Chamber of Commerce and Industry. It is the Asia-Pacific region's largest business forum, where heads of state-level figures from APEC's 21 member economies and about 1,700 CEOs of global corporations gather in one place.
OB will set up a booth in the outdoor lounge on the second floor of the Gyeongju Arts Center and offer its flagship product "Cass Fresh," as well as global brands "Budweiser" and "Stella Artois." It will also showcase nonalcoholic beverages "Cass 0.0," "Cass Lemon Squeeze 0.0," "Budweiser Zero," and the new product "Cass All Zero."
Gu Ja-beom, senior executive vice president of OB, said, "It is an honor to be part of the APEC CEO Summit, where leaders of global corporations gather, as a leading representative of K-beer," and added, "As various food and beverage brands in the K-food industry are drawing attention in the global market, OB, as a beer company representing Korea, will continue to strive for world-class quality innovation and consumer satisfaction."