CU said on the 28th that it will expand its The Healthier ready-meal series with concepts such as low sodium, low sugar, and high protein. The five new products use mainly low-sugar grains such as farro, whole wheat, and brown rice, and were designed to offer simple yet healthy meals.
The new product Sweet pumpkin with smoked duck (6,900 won) combines fiber-rich kabocha squash with high-protein smoked duck. Low-sugar braised chicken and farro rice (5,500 won) features braised chicken made with a low-sugar soy sauce and rice made with farro, known as a "super grain."
Low-sugar chicken sand (3,900 won) packs protein and boosts satiety with chicken breast tossed in a low-sugar barbecue-flavored sauce on whole-wheat bread. Grain tuna triangle (1,300 won) and farro brown rice tuna gimbap (3,800 won) are menus that reinterpret tuna more healthfully by adding it to rice made with glutinous brown rice and farro rice, respectively.
CU has released the The Healthier ready-meal series once a year since 2021 and has sold more than 2.8 million units to date. This year, as the The Healthier series introduced in the first half sold more than 800,000 units and gained popularity, the company decided to add related products in the second half as well.
Jeong Jae-hyeon, head of the ready-meal team at BGF Retail, said, "In the era of health intelligence, more consumers are managing health data and seeking healthy meals that suit them," and added, "CU will continue to set a new standard for convenience-store ready meals in Korea with healthy meals that consider taste, nutrition, and the environment."