Lotte Group said on the 26th it will mobilize the group's infrastructure and core capabilities to ensure the successful hosting and smooth operation of the APEC CEO Summit Korea 2025 (hereafter APEC CEO Summit) in Gyeongju starting on the 28th. Lotte Group Chairman Shin Dong-bin will also attend and engage with global leaders.
The APEC CEO Summit is a venue where leaders and businesspeople from major countries around the world gather to discuss economic cooperation and sustainable growth. During the event, Chairman Shin plans to meet with national leaders and global business executives to seek ways to cooperate.
Focusing on areas where Lotte has strengths—distribution, food, and tourism—Lotte will establish a comprehensive support system for related events such as the APEC summit and the APEC CEO Summit. The plan is to help ensure that national leaders and global leaders visiting Korea receive the best service.
Lotte Hotel will be responsible for overall catering at major official APEC events. Lotte Hotel Seoul will collaborate with world-renowned chef Edward Lee to prepare the summit luncheon and dinner. Signiel Busan will host the APEC CEO Summit welcome dinner and receive distinguished guests from each country. In addition, Lotte Hotel, which has extensive experience and know-how in top-level protocol, will dispatch protocol operations staff to the Gyeongju area during the event.
Lotte JTB will operate two cruise ships with a total of 1,100 rooms as temporary accommodations at Yeongilman Port in Pohang, North Gyeongsang. This will help visitors to Gyeongju for the event stay in a more comfortable and stable environment.
Food affiliates such as LOTTE Wellfood, LOTTE GRS, and LOTTE Chilsung Beverage will set up promotional booths to offer a variety of K-food to visitors to the venue. LOTTE GRS will prepare 3,000 cups of Angel-in-us Coffee and 3,000 Krispy Kreme doughnuts at the outdoor K-food zone at the venue. LOTTE Wellfood and LOTTE Chilsung Beverage will showcase flagship products such as Pepero, Chilsung Cider, and ICIS, promoting the taste and competitiveness of K-food to visitors from around the world.
As an official sponsor of this APEC CEO Summit, Lotte will actively promote the national event by broadcasting promotional videos at key customer touchpoint business sites such as Lotte World Tower, Lotte Department Store, and Lotte Hotel. It will inform domestic and foreign visiting customers about the event by utilizing displays in lobbies, elevators, and exterior walls, as well as various spaces. Lotte will also operate a booth at the Gyeongju Arts Center and conduct promotions for Lotte World Tower, a landmark building in Korea.
Key Lotte Group executives will participate in major sessions and business networking at the APEC CEO Summit. Attendees will include Kim Sang-hyun, head of Lotte's distribution unit; Lee Young-jun, head of Lotte's chemical unit; and Chung Joon-ho, CEO of Lotte Department Store.
A Lotte official said, "As a representative corporations in the distribution, food, and tourism sectors, we will mobilize the group's capabilities and infrastructure to help ensure APEC is a success."