Dongwon F&B joined hands with Jeollanam-do to boost consumption of the province's seafood.
Dongwon F&B on the 24th signed a business agreement with Jeollanam-do at the Mokpo Culture and Arts Center for "expanding seafood distribution channels and joint marketing." The signing was attended by Moon Sang-cheol, head of sales at Dongwon F&B, and Kang Wi-won, vice governor for economic affairs of Jeollanam-do, among others.
Under the agreement, the two sides will develop collaborative products that combine Jeollanam-do's abundant seafood resources with Dongwon F&B's food manufacturing capabilities to expand distribution channels for the province's seafood and carry out active marketing, promoting mutual growth in the region. In particular, they plan to work together to boost consumption of seaweed, including gim (laver).
Jeollanam-do is a leading production area for gim, accounting for 80% of the nation's production of raw gim, and is expected to generate significant synergy with Dongwon F&B's Yangban Gim, the top brand in Korea's seasoned gim market.
A Dongwon F&B official said, "This agreement is expected to establish a win-win framework with local fishing households," and added, "We will also focus on developing collaborative products to enhance the value of Jeollanam-do's seafood while promoting global expansion so that both sides can grow together."