Ediya Inc. Coffee said on the 24th that it began a subscription service through the Naver platform on the 22nd.
The newly introduced subscription service delivers the products customers want to their doorstep at the frequency they choose. Items available for subscription include coffee mix and Americano, as well as capsule coffee, drip bag, and whole-bean coffee.
In addition, customers who maintain at least 12 subscriptions through the end of next year will receive an annual subscription gift worth 100,000 won. To mark the launch of the service, customers who sign up for a subscription by the end of this year will receive three types of Ediya Inc. Coffee Americano stick coffee and two types of coffee mix. It will also expand customer trial opportunities through a participatory "spreading the word event" via blogs and social media (SNS).
An Ediya Inc. Coffee official said, "We prepared a subscription service so customers can more conveniently find Ediya Inc. Coffee products online," adding, "We will continue to introduce diverse coffee experiences tailored to customers' lifestyles."