Shinsegae Live Shopping said on the 23rd that it will roll out a new men's brand, "Shinsegae Men's Collection (SHINSEGAE MEN'S COLLECTION)," for the fall season.
Shinsegae Men's Collection is men's business casual completed with Shinsegae's own sensibility. Created first by Shinsegae Department Store, it was reconfigured by Shinsegae Live Shopping through a license, and was directly designed by the global fashion corporations Shinsegae International. The first broadcast is at 6:30 p.m. on Oct. 25.
Reflecting the brand philosophy of "clothes faithful to the basics" across all products, it excludes unnecessary decorations and flashy designs, and balances practicality and quality by using premium materials and differentiated patterns. This season, it will first introduce four products made of cashmere and wool.
This launch of Shinsegae Men's Collection is an extension of the "Shinsegae exclusive products" strategy that Shinsegae Live Shopping has steadily pursued. Starting with women's fashion such as Blue Fit and Edited, Shinsegae Live Shopping has introduced differentiated products available only at Shinsegae, including more than 20 types of premium HMR (home meal replacement) co-developed with Josun Hotel, cruise products in collaboration with Ulleungdo, and Key:ID essence.
Kang Sung-jun, executive director in charge of Merchandising Division 2 at Shinsegae Live Shopping, said, "Shinsegae Men's Collection is a brand created by precisely analyzing customers' purchase patterns and review data, and it is the men's brand that most strongly reveals Shinsegae's identity. We will grow it into a brand that delivers both good quality and reasonable prices."