Fashion platform W Concept said on the 23rd it will exclusively launch a new brand, "maison nua," co-developed with partner Antempo Co., Ltd. maison nua is a brand that aims for "classics that do not change over time." It pursues designs that are both classic and trendy by adding depth to minimalism.
Aimed at this fall-winter (FW) season, the launch includes four items such as tote bags and shoulder bags. The key products are the "Black Berry Bag" and the "Tumbled Shopper Bag," made with genuine cowhide leather. Prices are in the 200,000 won range, and the number of SKUs will be expanded based on customer response.
W Concept worked with the partner from the brand planning stage, collaborating across the board on brand mood, product lineup, pricing, and marketing strategy. Through this, it plans to offer differentiated products to customers, while the partner builds a diverse brand portfolio to support the brand's practical growth.
Lee Sora, W Concept Head of Team for bags and accessories, said, "Based on W Concept's product planning capabilities and platform operation know-how accumulated over the past 10-plus years, we co-developed the brand," and added, "We will continue to expand joint planning with small and medium-sized partners to establish a system for co-growth with brands."