Musinsa will replace its store logo and brand identity (BI·Brand Identity) for the first time in seven years since 2018.
Musinsa on the 22nd unveiled a new Musinsa Store BI that renders the existing English uppercase "MUSINSA" logo in a bolder and sturdier way.
The core of the BI overhaul is to clearly separate Musinsa's CI (Corporate Identity) as corporations from the Musinsa Store BI (Brand Identity) as a service. It carries the meaning of emphasizing Musinsa's scalability and growth as it expands its business beyond an online fashion platform to global and offline channels.
The new BI will be applied to the online store, offline select shops, and new stores. The company said, "This renewal is significant not merely as a logo update but in that we have systematically organized the brand ecosystem to match Musinsa's changed corporate scale and business standing."
To mark the BI renewal, Musinsa will run a branding campaign under the slogan "Bolder, the renewed Musinsa" through the 31st. It will hold an event granting random coupons and Musinsa Money to consumers who purchase products at Musinsa Store.