On Sept. 4 (local time), an unexpected incident occurred in Georgia in the United States. During an operation by U.S. Immigration and Customs Enforcement (ICE), Korean workers who had traveled on business with valid visas were arrested en masse. When photos were released showing them handcuffed and subjected to full-body searches, not only their families but the entire nation was thrown into shock.
Afterward, the Korean government responded immediately, and 317 Korean workers who had been detained returned home on a chartered flight. On that return journey, there was a corporations that received a flood of thank-you letters for unexpected efforts. It was RedcapTour, a listed company engaged in travel and rental car businesses.
According to related industries on the 22nd, RedcapTour has routinely supported overseas business trips for the LG family of companies, including LG Energy Solution. As many LG Energy Solution employees were included in this incident, RedcapTour immediately issued a "full mobilization of vehicles" order.
The families of the workers who had even been detained were scattered across the country. RedcapTour sent vehicles without leaving out a single person, from Seoul to Yeosu, Hapcheon, Gangneung, and Haenam. It was a decision that began from the idea of reuniting families as quickly as possible.
RedcapTour also took responsibility for the trip from the airport to home. When there was a shortage of drivers, headquarters staff took the wheel and went to the airport for pickups. A RedcapTour official said, "In regions where it was difficult to assign drivers, headquarters employees handled the vehicles, and we worked to ensure everyone could meet their families on time."
Afterward, thank-you letters poured into RedcapTour. "They were so kind and considerate that I thought the person was a professional driver, but I was surprised to learn they were an office worker at a travel agency. I didn't know the road to meet my family could feel this warm." This was one letter.
What is even more remarkable is that all the support was provided free of charge. A RedcapTour official said, "It was a major national incident, and because the whole nation was shocked, we asked ourselves 'What can we do?' and decided to act."
In fact, RedcapTour is a name more familiar to stock investors than travel enthusiasts. The company's major shareholder, Gu Bon-ho (38% equity), is the grandson of the late Gu Jeong-hoe, the advisory founder and younger brother of the late Gu In-hoe, the founding chairman of LG Group, and a sixth cousin of the late LG Group Chairman Gu Bon-moo. It is known as a "LG family" travel agency and as a high-dividend stock.
With this good deed, RedcapTour has drawn attention as corporations practicing ESG (environmental, social and governance) management. It has built a story of an "accompanied journey home" that money can't buy.
RedcapTour's quiet good deed, carried out steadfastly behind the scenes, prompts a renewed reflection on the social responsibility of corporations. Their "drive," putting people first, left a meaning beyond mere transportation.