CJ Olive Young (hereinafter Olive Young) said on the 22nd that it has launched the integrated social contribution brand "ME:RACLE" and will fully roll out the "ME:RACLE Campaign" for youths preparing for independence starting this month.
"ME:RACLE" is a social contribution brand that, based on Olive Young's core value of "healthy beauty," carries the message that "a beautiful change that starts from me brings positive change to the world."
Olive Young selected youths preparing for independence who are entering society alone after leaving protective facilities as partners of the "ME:RACLE" brand. The plan is to actively use expertise and infrastructure in K-beauty and wellness to support independence for those who find it difficult to establish a foundation for growth due to opportunity imbalances and emotional disconnection.
Accordingly, Olive Young is introducing the K-beauty industry talent development program "My First ME:RACLE."
The program provides practical, work-centered beauty education and career exploration opportunities, and any youth preparing for independence can apply.
Applications are open from today (the 22nd) through Nov. 5, and a total of 50 trainees will be finally selected to participate in educational activities linked with specialized institutions.
The announcement can be found on Olive Young's corporations website, and it will also be shared later through national independence support agencies and child care facilities.
Those selected will receive K-beauty–focused training for five months from a kickoff ceremony in December through April 2026, including obtaining a makeup license and skincare practicums.
Beauty consultants active at major stores such as Olive Young N Seongsu and Central Gangnam Town will participate directly as mentors to provide field-based training opportunities grounded in real store experience. A lecture by a professional makeup artist will also be held to absorb trends across the industry.
Graduates who complete the program with excellent results will receive the privilege of participating in a U.S. "Global Insight Trip." The aim is to visit advanced beauty industry sites in person to cultivate a global sensibility.
In addition, it will operate "ME:RACLE BOX," a free support activity that newly advances the "Pink Box Sharing Campaign" that has continued since 2016. Based on the existing purpose of supporting the healthy daily lives of low-income female adolescents, the meaning has been expanded to include the daily lives and growth of youths preparing for independence.
The supported items have also been diversified mainly to beauty and life products, and the scope of support has been expanded from the Seoul area to nationwide.
A pilot run began in July ahead of the launch of the ME:RACLE brand, and including the Pink Box and ME:RACLE BOX, items have been delivered to 25,000 people to date.