McDonald's said on the 21st that it has chosen singers Kim Bum-soo and WOODZ as models for a new ad campaign to mark the re-release of the Double Big Mac and Double McSpicy Shanghai Burger. It also plans to unveil a new version of its signature commercial jingle, the Big Mac Song, titled "Double Big Mac Song," together with them.
According to McDonald's, the campaign was conceived with inspiration from the "cover song trend" spreading mainly on YouTube. It appears the company decided to reinterpret the existing song to match the sensibility and style favored by Millennials and Gen Z (born from the late 1980s to the early 2000s).
The Big Mac Song, well known for the lyrics "Two pure beef patties on a sesame bun," is McDonald's signature commercial jingle. The Double Big Mac Song will be presented in two versions: R&B and rock. In particular, McDonald's said that because the artists were directly involved in the remake process, their individuality and musicality are fully reflected.
A McDonald's official said, "Kim Bum-soo and WOODZ are artists who have steadily broadened their mainstream presence through original musical activities. We selected them as models because we judged they could effectively convey the intent of this campaign," adding, "We hope this campaign delivers both newness within familiarity and a different kind of fun to our customers."