GS Retail said on the 21st that the fresh-focused stores of convenience chain GS25 have surpassed 750 locations.
This is faster than the original target, helped mainly by growth in fresh food as demand for short-distance grocery shopping among one- and two-person households has increased.
GS25's fresh food sales rose 23.7% in 2023, 25.6% in 2024, and 27.4% in 2025 (January–September), maintaining double-digit growth each year.
The company said this was thanks to applying a cold chain system and building a product lineup centered on reasonable prices and small pack sizes based on integrated purchasing with the GS The Fresh supermarket.
Compared with standard convenience stores, fresh-focused stores expanded grocery items such as agricultural, livestock, and fishery products, seasonings, sauces, tofu, and ready-to-eat meals by more than 300 to 500 kinds. Store size is about 30 to 50 pyeong.
GS25 had aimed to secure 700 fresh-focused locations by year-end, but surpassed 750 this month. The company plans to set a goal of opening the 1,000th store next year and to establish comprehensive support systems, including customized assortments by store type, stronger logistics infrastructure, and more sophisticated marketing strategies.