Shinsegae Group said on Oct. 19 that it will hold the Sseuk Day shopping festival, in which major online and offline affiliates will take part, from Oct. 30 to Nov. 9.
In its sixth year, this Sseuk Day will feature 18 major affiliates, including online units like Gmarket and SSG.com and offline units like Emart and Shinsegae Department Store. It has prepared event inventory well over 2 trillion won, the largest ever. Starting with Emart, all online and offline channels—including the department store, SSG.com, Gmarket, and Shinsegae Casa's online mall, Good.com—will join the event in sequence.
Emart extended the event period by one day to run from Oct. 30 to Nov. 2. During this time, through "Hanwoo Day," all Korean beef items will be discounted by up to 50%, and daily necessities and food items will also be discounted by up to 50%. Emart Everyday will also offer up to 40% off on all Korean beef items.
Gmarket and Auction will sell four "signature special-price items" exclusively at special prices from Oct. 30 to Nov. 9, including the Roborock robot vacuum (S9 MaxV Ultra), Everland all-day pass, Peacock tteokgalbi, and Kleenex toilet paper.
Shinsegae Casa will offer up to 50% off the popular Casamia sofa "Campo Series," and introduce the single recliner "Homme" in the 400,000-won range, providing special benefits for customers preparing for newlywed purchases or moving.
Starbucks will release 25 Christmas season character goods to mark Sseuk Day, and Emart24 will introduce lunch boxes in collaboration with Michelin chefs. Shinsegae Food planned Sseuk Day-only products such as the NBB Golden Katsu Burger and Golden Mozza Katsu Burger.
One of this year's key Sseuk Day themes is "a proper clearance sale." Shinsegae Group has designated Sseuk Day as "the official warehouse blowout day," offering items held by each company at reasonable prices.
First, Emart will sell 3,000 units of the iPhone 15 at a 30% discount on a limited basis, and Emart24 will offer up to 50% off smart TVs. Camping gear will also be discounted by up to 50%.
Shinsegae Casa will discount popular furniture and interior accessories by up to 80%, and Shinsegae Food will offer up to 40% off its dumpling products such as Olban Kitchen royal dumplings on SSG.com.
There will also be clearance pop-up stores using offline spaces like Starfield and Simon outlets, offering a chance to enjoy both outings and shopping at the same time.
Starbucks will discount popular MD (merchandiser) products through a once-a-year clearance pop-up store at Starfield Suwon. Shinsegae L&B will open a wine and whisky clearance pop-up store at Starfield Goyang, offering up to 60% off premium wines and single malt whiskies.
In addition, Shinsegae Simon will host a fashion brand clearance fair at Yeoju Premium Outlets, with nine group companies and 30 brands participating, including Boon the Shop, Chicor, and W Concept.
Shinsegae Group also expanded programs in which customers can directly participate and experience. As a flagship event, it will hold the nationwide poetry contest "Sseukseuk Literature Hall," themed on healing in everyday life, and outstanding works will be used in Shinsegae Group advertisements and content.
In collaboration with Snow Peak, "Sseuk Day Sentimental Camping in Campfield" will be held for two days from Oct. 31 at a campfield near Everland in Yongin, where visitors can enjoy camping and cultural experiences. During the event, there will be a cooking show by a renowned chef, tastings of Peacock meal kits, and a camping gear experience zone, and all participants will receive Sseuk Day limited-edition goods.
At Starfield, there will be family events such as a Supercell game competition, character parade, and jazz performance; Shinsegae Department Store will host cultural performances in stores; and Simon outlets will practice warm sharing through a charity bazaar and donation campaign.
This year's Sseuk Day will also expand benefits for foreign tourists. By collaborating with overseas stores and partners, it plans to elevate the stature of K-shopping. Emart24 will hold a Sseuk Day prize event at local stores in Malaysia, giving local customers a Korea travel package. It will also conduct a prize event for domestic customers in partnership with the Malaysia Tourism Board and offer Kota Kinabalu tour products.
Various promotions for inbound foreign tourists have also been prepared. Josun Hotels and JW Marriott will offer food-and-beverage and leisure discounts to foreign guests, Emart24 will discount popular items among foreigners by up to 30%, and duty-free stores will give shopping support funds to social media followers.
A Shinsegae Group official said, "This year's Sseuk Day has been planned as a festival to deliver healing to customers in the way we do best," adding, "We will continue to develop it into an event that delivers not only shopping but also culture and inspiration."