Lotte Department Store wrapped up the retail industry's only running festival, "2025 Style Run with Songpa District," on Oct. 19 at the Jamsil Lotte World Mall lawn square with more than 6,000 runners.

Style Run, co-hosted by Lotte Department Store and the Songpa District Office, has established itself as Lotte Department Store's signature running event, with a cumulative total of about 40,000 participants since 2017.

Lotte Department Store holds the running event 2025 Style Run with Songpa-gu around Lotte Town Jamsil in Songpa-gu, Seoul on the 19th; participants are powering off at the start. /Courtesy of Lotte Department Store

In particular, starting this year, Style Run expanded beyond a short-term running event into a "Premium Running Culture Platform," growing into a distinctive "running killer content." This is the first step of a rebranding that reflects the trend of running becoming an everyday sport across generations, with the intention to be reborn as a platform where people can learn running, experience the culture, and share it.

This Style Run drew attention with a large-scale collaboration with the global K-fashion brand "Matin Kim." The "collaboration running kit" provided to a total of 6,000 participants moved beyond function-first components and featured a special design that combined the style of the Matin Kim brand with the active energy of Style Run.

Participants enjoyed the festival by showcasing expressive "running core looks," using various items such as ball caps, performance T-shirts, and towels curated by Lotte Department Store and Matin Kim.

Even after the run, participants soaked up the festive atmosphere by visiting various event booths, including the Matin Kim brand booth set up at the Lotte World Mall lawn square, or by taking certification photos.

At this event, about 10 sponsors operated a variety of brand booths, including gacha machines and roulette games, such as the Lotte Department Store "Style Run Club" booth, "Angel-in-us," "Lotte Hotel," the sports laundry detergent "Laundry Surfing," and the monster energy gel "BAROCKD." Participants not only enjoyed the booth experiences but also showed high enthusiasm by taking Style Run certification photos in front of monitors displaying their running records.

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