HiteJinro said on the 17th that it successfully wrapped up the "2025 Chimaek Fest," held recently at Westminster Mall in Orange County, California.
HiteJinro ran interactive booths at the event centered on the Terra and Jinro brands. Through games that pair well with alcoholic beverages, such as "Beer Pong," it offered a fun experience to visitors on site. It also set up two booths dedicated to sampling fruit soju so attendees could try Jinro's fruit soju products, including ▲Lemon Aisul ▲Peach Aisul ▲Green Grape Aisul.
About 20,000 visitors were reported to have taken part on site that day. In particular, long lines continued in front of the HiteJinro booth until the event ended, drawing such crowds that it was selected as the most popular brand booth at the venue.
A Jinro America official said, "Through this Chimaek Fest, local consumers were able to directly experience and enjoy the Jinro brand, making it a meaningful time," adding, "We will continue to strengthen our standing as the leading brand of Korean alcoholic beverages through a variety of locally tailored marketing activities."