Shinsegae Duty Free said on the 14th that it will run a pop-up store for global beauty brand MEDICUBE on the 10th-floor Iconic Zone at its Myeong-dong branch through the 30th of next month.
MEDICUBE has an exclusive presence only at Shinsegae Duty Free among domestic duty-free shops and currently ranks No. 1 in the beauty category. In particular, the steady seller "Age-R Booster Pro" has gained strong popularity among travelers, being selected as the "No. 1 item before departure." The pop-up store is designed as an experiential space where customers can participate directly, featuring a large beauty-device objet and a photo zone.
During the pop-up, MEDICUBE will run offline-only promotions distinct from its online mall. With purchases of the flagship "Age-R Booster Pro" and "Age-R Booster Pro Pink," customers receive a PDRN Pink Peptide Ampoule, and with purchases of the "Age-R Ultra Tune 40.68," they receive a Glutathione Glow Capsule Cream, providing device-specific gifts tailored to each product.
In addition, with purchases including the "Age-R Booster Vibration Cleanser" (pink and beige colors) and the "Pro-Focus Set," customers receive a PDRN Booster Gel and a PDRN Pink Peptide Ampoule.
For the skincare line, with purchases of $35 or more, customers receive a PDRN Pink One-day Serum (5 pieces); with $50 or more, the same product (10 pieces); and with $75 or more, a Collagen Glow Booster Serum.
A Shinsegae Duty Free official said, "It is meaningful to present a pop-up store with MEDICUBE, the most beloved K-beauty brand among domestic and overseas customers," adding, "We hope global travelers will directly experience Shinsegae Duty Free's exclusive benefits and K-beauty's innovative technology and competitiveness through this pop-up."