It was found that Musinsa surpassed a cumulative 400 billion won in operating funds provided for co-growth with K-fashion brands 10 years after it began the support. The annual support aggregates and the average support per brand also steadily increased.
Musinsa said on the 14th that as of the end of September, it had paid more than a cumulative 409.5 billion won through the "Partner Fund Program" to support the growth of brands on its platform.
The Partner Fund Program is a co-growth funding project that Musinsa, the first in the fashion industry, has operated since 2015, revamped and segmented so that customized funding can be provided according to each brand's growth stage.
Musinsa provides interest-free production funds to help K-fashion brands that struggle to secure operating funds due to the fashion industry's unique "produce first, sell later" structure. The company's annual payouts, which were 3.2 billion won in the first year in 2015, grew to an average of about 84 billion won over the most recent three years (2022–2024).
Musinsa also expanded the average annual support per brand more than fivefold, from about 180 million won in 2015 to 1.2 billion won last year. This was to reflect inflationary factors such as higher raw and subsidiary material prices, labor costs, and logistics costs over the past decade. Through this, the company said brands receiving production funds were able to focus stably on production, marketing, and planning and establish a virtuous cycle that leads to sales growth.
This year, Musinsa paid about 45.8 billion won in Partner Funds to more than 60 brands for the production and marketing of FW (fall-winter) season products. Including the SS (spring-summer) season Partner Funds provided around the end of last year and in the first half, the total funds paid this year for new product production and sales amount to about 80 billion won.
A Musinsa official said, "We will continue to expand cooperation, including production funding support, online-offline integrated marketing, and branding content production, so that we can make a tangible contribution to the fashion ecosystem."