HAGO HAUS's fashion brand Matin Kim said on the 14th that it was selected as the official sponsor brand for the 2025 Asia-Pacific Economic Cooperation (APEC) summit, the first in Korea's fashion industry.
Matin Kim signed a memorandum of understanding (MOU) on the 10th for official sponsorship of the 2025 APEC summit. As sponsorship items, Matin Kim will provide the Matin Kim card wallet and canvas bag. The products will be available for purchase starting on the 18th at the Matin Kim online mall and at nine stores including the Seongsu flagship store (main store) and the Myeong-dong location.
A HAGO HAUS representative said, "This is the first time a Korean fashion brand has been selected as an official sponsor of the APEC summit," and noted, "This shows that K-fashion is moving beyond a simple trend to establish itself as a new cultural code. As a leading K-fashion brand, we will continue to promote "the Korean aesthetic" in the global market."