CJ OnStyle said on the 13th that it will hold the shopping festival "Come On Style" from the 17th to the 26th.
Come On Style is an event that CJ OnStyle holds twice a year, in the first half and the second half.
Following the operation of an offline pop-up store (temporary store) at the first-half event held earlier, CJ OnStyle will collaborate in the second half with Pop Mart, the art toy brand that created the popular character "Labubu."
During the event, it will open a Pop Mart section in the mobile application (app) and reveal, in limited quantities, 10 representative character products including Labubu, Molly, Skullpanda, and Dimoo twice a day at 11 a.m. and 8 p.m.
At 10 a.m. on the 17th, it will air a live sales broadcast of Gi Eun-se's Labubu and Crybaby.
This collaboration event will also showcase the "Mega Space Molly" in 400% (30–40 cm) and 1000% (about 70 cm) sizes, popular among enthusiasts as interior collectible items. For customers in Seoul and parts of the greater metropolitan area who order the characters revealed at 11 a.m. by noon, products will be delivered the same day via the "Arrives Today" service.
A CJ OnStyle official said, "We planned the collaboration so customers can enjoy diverse content and a differentiated shopping experience at the largest shopping festival of the second half, 'Come On Style,'" adding, "Please look forward to the fandom synergy that will be presented as CJ OnStyle's content intellectual property (IP) competitiveness meets Pop Mart's character IP."