NAMYANG DAIRY PRODUCTS said on the 13th that it participated in the world's largest food fair, "ANUGA (Anuga, Cologne International Food Fair in Germany) 2025." The company plans to roll out a locally tailored sales strategy while showcasing a variety of brands that match global trends, aiming to expand export capacity and strengthen its global network.
ANUGA 2025 is considered one of the world's three major food fairs, along with SIAL Paris (Paris International Food Exhibition) and FOODEX (Japan Tokyo Food Exhibition). From the 4th (local time) to the 8th, this year's event drew about 8,000 corporations from 110 countries. Korea was selected as the main guest country for the first time this year.
NAMYANG DAIRY PRODUCTS engaged with local buyers and consumers by offering tastings of its coffee brands ▲ French Cafe ▲ LUKAS9, as well as ▲ Chupa Chups ▲ Aikoya Pong Snack.
It also unveiled the full lineup of the protein brand "Takefit," which is highly popular in Korea. On site, it introduced ▲ 24g high-protein drink Takefit Max ▲ 43g ultra-high-protein Takefit Monster ▲ health functional food Takefit Care Sugar Zero.
NAMYANG DAIRY PRODUCTS currently exports infant formula, coffee mix, and carbonated beverages to about 20 countries, including those in Asia, Europe, and the United States. It plans to expand its export destinations to more than 30 countries through a diversified product portfolio and locally tailored strategies.
Seo Seong-hyeon, head of global business at NAMYANG DAIRY PRODUCTS, said, "Through our participation in Anuga, we were able to strengthen global partnerships and identify new buyers," adding, "We will continue to enhance our export capabilities so that we can establish ourselves as a competitive brand not only in the domestic market but also overseas."