Lotte Mart said on the 12th that the number of customers visiting its Bali store in Indonesia has roughly tripled since the store's renovation. Cumulative sales during the seven weeks after the revamped reopening (Aug. 21–Oct. 10) rose 50% from before the makeover.
Lotte Mart devised a "hybrid store" model that combines a wholesale-format store with retail space to suit the local distribution environment and chose the Bali store as the first location. Previously, the Bali store operated as a 6,611-square-meter (2,000-pyeong) wholesale outlet. The space has been transformed into a 5,000-square-meter (1,500-pyeong) grocery specialty store and a 1,652-square-meter (500-pyeong) wholesale store.
A Lotte Mart official said, "By expanding food displays centered on K-food and fresh produce in the store, we won support from local consumers and overseas tourists."
The best-performing section in the store is "Long Deli Road," which showcases K-food such as tteokbokki, dakgangjeong, and gimbap. It is said to be "fully booked" at all times on weekends, and weekday evening seat occupancy exceeds 70%.
To increase the time customers spend in the store, the Bali location is operating "Kopea Cafe & Bakery," a bakery and beverage shop. Later this month, it plans to open "Patio Seoul," a food and beverage outlet with a pojangmacha (street bar) concept.
Kang Seong-hyeon, CEO of Lotte Mart and Lotte Super, said, "We will continue to work to introduce locally specialized stores that enhance global K-food competitiveness."