Paris Baguette, the bakery brand of SPC, said on the 8th that it is aggressively expanding its franchise business in the United States. Starting with its entry into China in 2004, Paris Baguette operates more than 670 overseas stores across 15 countries, including the United States, Canada, France, the United Kingdom, Singapore, Vietnam, Indonesia, Malaysia, the Philippines, Cambodia, Thailand, Laos, Brunei, and Mongolia.
According to SPC Group, about 95% of Paris Baguette's locations in the United States are franchises, drawing assessments that the local franchise business is on track. A higher share of franchise operations means the brand has established itself in the local overseas market.
Paris Baguette currently operates more than 250 stores in the United States and Canada, and it has been accelerating business expansion, including moving to build a local production facility in Texas. 9월 the U.S. baking plant began ground-breaking. The SPC Texas plant is a production facility to supply bakery products to the Americas, a key market where Paris Baguette stores are spreading in the United States and Canada, as well as to Latin America, where it plans to expand.
The factory's total floor area is about 17,000㎡ (5,200 pyeong). It will then be expanded to a total of 28,000㎡ (8,400 pyeong) by 2029, enabling the supply of 500 million products annually. The plant is expected to create about 450 jobs.
In addition, once the Texas plant is completed, production and logistics efficiency in the Americas, the core market of Paris Baguette's global business, is expected to be maximized. In the long term, the company is also reviewing plans to use it as a base for SPC Samlip's response to the North American market and localization strategy.
An SPC Group official said, "We invested $208 million in the Texas plant, and when the plant is built, Paris Baguette's business in the Americas will gain further momentum," adding, "Our goal is to open 1,000 stores in North America by 2030."