/Courtesy of Shinsegae Food

Shinsegae Food will invest 50 billion won in C&C International, a cosmetics original design manufacturer (ODM) specialist.

According to the Financial Supervisory Service on the 2nd, Shinsegae Food is set to participate as a purely financial investor in C&C International with an investment of 50 billion won.

The investment method is an indirect investment by joining the "Beauty Synergy 2025 private equity" led by Ascent Equity Partners. Accordingly, Shinsegae Food will acquire 36.9% equity in the private investment.

A Shinsegae Food representative said it is "a simple financial investment, not equity acquisition or participation in management of C&C International," adding, "We will proceed via an indirect investment method with the aim of securing stable investment revenue." The investment funds will be raised from Shinsegae Food's own cash. It is said to be unrelated to the funds for the ongoing acquisition and transfer of the food service division.

A Shinsegae Food official said, "While focusing on strengthening core competitiveness in the bakery B2B (business-to-business) business and franchise burger business, we decided on this investment to secure financial efficiency and an investment revenue base at the same time."

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