Lotte Department Store said on the 1st that it has revamped the dining lineup at Jamsil Avenuel and Lotte World Mall and will roll out premium dining that captures flavors from around the world.
On the 2nd, Lotte Department Store will introduce La Concha, a Spanish restaurant, on the sixth floor of Jamsil Avenuel in Songpa-gu, Seoul, for the first time in the retail industry. La Concha is the name of a beach in San Sebastián, Spain, and is a brand planned through a collaboration between Spain Club, a leading Spanish restaurant in Korea, and Lotte Department Store.
La Concha offers modern Spanish dining that reinterprets authentic Spanish cuisine with a contemporary touch by combining it with Korea's seasonal ingredients. The chef provides direct explanations of the menu and suggests wine pairings, and customers can experience differentiated service such as premium jamón with 145 years of tradition sliced in front of the table.
In Nov., Lotte Department Store will introduce Le Boeuf, a steakhouse, on the sixth floor of Jamsil Lotte World Mall for the first time in the retail industry. Le Boeuf means beef in French and is known as a popular Yeouido restaurant that serves quality classic steak dishes at reasonable prices.
This location will be Le Boeuf's first outlet operated by a distributor, and customers can order both course menus and à la carte dishes separately. Reflecting the characteristics of Jamsil Lotte World Mall, which has many family customers, it is planned as a specialized dining space that excludes some options such as a mandatory alcohol order.
Choi Hyeong-mo, head of the food division at Lotte Department Store, said, "We will continue to actively introduce sophisticated dining and develop it into a culinary destination that represents Seoul."