McDonald's Korea said on the 1st that starting next year it will carry out the regional collaboration project "Taste of Korea" twice in the first and third quarters and expand the menu.
Taste of Korea is a project designed to use high-quality domestic ingredients to offer customers fresh, novel flavors and to provide stable sales channels for local farms.
McDonald's explained, "We have been running Taste of Korea only in the summer (July–September) each year, but we will implement it not only in the summer but also in the first quarter (January–March), and we will actively pursue the development of snack and beverage menus beyond burgers."
That day, McDonald's Korea presented best practices such as the Taste of Korea project at the Asia strategy meeting and shared strategies including co-prosperity management and employee capability building. The strategy meeting was an event with CEOs and key executives from 10 Asian countries. A McDonald's Korea official said, "Interest in the 'Taste of Korea' menu has grown, so some items have the potential to be exported."