Daemyung Station, a life services specialist under Daemyung Sono Group, said on the 1st it will change its name to Sono Station. The brand will also change from "Daemyung I'm Ready" to "Sono I'm Ready."
This name change comes 6 years after Daemyung Sono Group switched its brand from "Daemyung" to "Sono" in 2019. The company said it aims to strengthen the "Sono" brand in step with the group's push to become a global corporations.
At a recent regular shareholders meeting, the company tabled an agenda to change its name to Sono Station and won board approval. Accordingly, both the corporate name and the brand name will change starting today.
The brand name "Sono I'm Ready" combines the Italian word "SONO," meaning dream and ideal, with "I'm Ready," meaning prepared, to convey being ready to achieve one's dream. Its meaning has expanded as a brand that provides life care services such as mutual aid, overseas travel, cruises, and weddings.
A Daemyung Station official said, "The change of our company name and brand is the start of a transformation to keep pace with strengthening the domestic and overseas influence of the group brand 'Sono' and to create the best synergy," adding, "We will work to enhance corporations value with more responsible, customer-centric management and innovative services."