Emart24 said on the 30th that it will launch a new PL (private label) "Ye!low" on the 1st of next month and move to strengthen its PL products. The brand name means "quality is Ye!·price is low," while also intuitively expressing "yellow," the color that symbolizes Emart24.
The Ye!low brand will expand its product lineup under three concepts: ▲ the "value-for-money line (Amazing Price)," which combines reasonable prices and quality; ▲ the "trend line (New Trend)," which incorporates new manufacturing methods and concepts; and ▲ the "healthy line (Healthy)," which considers health. To help customers distinguish them easily, the package colors are differentiated. Value-for-money products use orange, trendy products use navy, and the health concept uses green to provide an intuitive shopping experience.
With this launch, existing PL products will be integrated into the Ye!low brand in stages. First, 10 items under the existing "I'me" brand, including snacks, paper goods, ready-to-eat meals, and dairy products, will be renewed as Ye!low, and three new items will be added for a total of 13.
The first new product under Ye!low is a mixology-concept beverage called "Fruity," which will come in three varieties: ▲ yuzu & mint ▲ lychee & chamomile ▲ maesil (green plum) & green tea. It is a zero-calorie drink that blends fruit and herbal tea, and it targets demand for health beverages by including functional ingredients such as vitamin B3, zinc, and theanine. The beverage volume is 500 ml, and the price is 2,300 won each. To mark the launch, the three Fruity varieties will be offered with a buy-one-get-one-free promotion throughout October.