Musinsa said on the 30th that it will accelerate its push into China's offline market by successively opening a Musinsa Store and a Musinsa Standard store in Shanghai this December.
Musinsa Standard will open a flagship store in mid-December at the Baixing Shopping Center on Shanghai's "Huaihailu (淮海路)." Huaihailu is a street with more than 500,000 people on average per day and is known as a fashion mecca for China's young generation. The store will span a total of 1,300㎡ (about 400 pyeong), making it the third-largest offline store in Musinsa Standard's history after the Daegu Dongseongno and Hannam locations. Musinsa Standard plans to provide integrated online-offline services linked with the Tmall flagship store launched on the 19th.
At the end of the year, Musinsa Store will open in an offline select-shop format on "Anfulu (安福路)," dubbed the Seongsu-dong of Shanghai. Like Seoul's Seongsu-dong, Anfulu is a popular shopping district where stylish overseas brand pop-ups and flagship stores cluster.
Starting with Shanghai, Musinsa plans to increase its number of stores in China to more than 100 over the next five years. In the first half of next year, additional openings are scheduled in three areas: Nanjingdonglu, Xujiahui, and Hangzhou. Musinsa set a goal of achieving more than 1 trillion won in integrated online-offline sales in China by 2030.
A Musinsa China official said, "Next year, we will rapidly expand our offline stores in China, focusing on the southern region where Korean products and K-fashion brands are popular," adding, "We will strengthen our online-offline foundation so partner brands can continue to grow in the global market, including China."