Binggrae said on the 29th that it will participate in the world's largest food fair, "ANUGA (Anuga Food Fair in Cologne, Germany) 2025." It appears to be a move to expand its entry into the European market.
According to Binggrae, from Oct. 4 to 8 local time, it will set up a promotional booth to showcase plant-based Melona and Bungeo Samanco to global food industry officials and visitors. As Bungeo Samanco will be introduced to the European market for the first time, the company plans to target Europe by expanding its plant-based ice cream lineup with the new plant-based Bungeo Samanco.
"ANUGA 2025" is regarded as one of the world's three major food fairs, along with SIAL Paris (Paris International Food Exhibition) and FOODEX (Tokyo Food Exhibition in Japan). About 8,000 corporations from 118 countries around the world will participate in this year's fair. In particular, with Korea selected as the guest country at this fair, Binggrae will participate in the K-food leading companies pavilion.
Binggrae began exporting plant-based Melona to European markets such as Germany, the United Kingdom, France, and the Netherlands in 2023. Last year, sales of plant-based Melona in Europe increased by about fourfold from a year earlier.
Through this participation in ANUGA 2025, Binggrae plans to expand new export channels within the European market. It also plans to launch new products in a variety of flavors tailored to local European tastes and to expand its export destinations and retail channels.
A Binggrae official said, "We expect this participation to widely promote K-ice cream and serve as an opportunity to expand export opportunities in the European market."