Lotte Department Store said on the 28th that it opened the first domestic store of the Danish premium kids brand "Konges Sløjd."
According to Lotte Department Store, on the 26th Konges Sløjd opened on the 8th-floor kids section of the Lotte Department Store Jamsil branch. Konges Sløjd is a brand that has recently been gaining popularity for its Scandinavian sensibility in design, delicate details, and eco-friendly organic materials.
At this store, the brand will present 2025 fall-winter season new products along with accessories featuring the brand's signature cherry motif. To mark the opening of the first store in Korea, it will also offer a 10% discount on all products through Jul. 31. Customers who purchase 150,000 won or more on the day will receive a limited-edition eco bag, and those who purchase 300,000 won or more will also receive a limited-edition quilted shoulder bag.
In addition, after visiting the Jamsil branch, a drawing event will be held for customers who leave a review with photos in the "Kinder Universe Club" community within the Lotte Department Store application (app). Winners will receive ▲ Konges Sløjd travel carry-on (1 person) ▲ diaper bag (2 people) ▲ tooth keepsake box (7 people).
Kim Sun-yeop, head of the kids team at Lotte Department Store, said, "The Danish kids brand 'Konges Sløjd' has built a solid fan base thanks to its high durability and organic materials," and added, "As we present a globally loved premium kids brand for the first time in the kids section of Lotte Department Store's Jamsil branch, we expect a strong response from trend-sensitive young parents."