Starbucks Korea said on the 28th that sales of "Take it Love eat" rose about 43% from a year earlier.
Take it Love eat is a snack brand that Starbucks Korea launched in December last year. Carrying the meaning of "pick it up lightly and enjoy happily," the brand gathers snacks that students, children, office workers, and customers of various ages can enjoy without burden and turns them into a brand.
Currently, Take it Love eat consists of a lineup of about 10 products. In particular, the popular basil tomato bagel chips account for more than 20% of total snack sales.
Going forward, Starbucks Korea plans to strengthen its lineup by reinterpreting popular overseas products into domestic versions or introducing new products that use domestically produced materials and supplies. Kang Yeo-hwa, Starbucks food team leader, said, "Since the launch of the dedicated brand, we have made various efforts to strengthen the competitiveness of packaged foods, including expanding the lineup and improving display locations."
Meanwhile, ahead of the Chuseok holiday, Starbucks Korea is selling limited-edition "Byeol-byeol bundle" sets at stores nationwide. The Take it Love eat products include six snacks: ▲ original tempeh chips ▲ basil tomato bagel chips ▲ bite-size Seolhyang strawberry chips ▲ crunchy and healthy nuts & blueberries ▲ caramel popcorn & pretzels ▲ dolce finger chocolate. In addition, the dedicated canvas bag also includes a tumbler holder.