Shinsegae Group has named its first female chief executive officer.
Shinsegae Group said on the 26th that in its regular executive appointments for 2026, it appointed Lee Seung-min as the new CEO of Cosmetics Division 2 at Shinsegae International.
Born in 1985, Lee majored in business administration at Yonsei University and earned a master's degree in advertising and public relations at the same school. In 2019, Lee oversaw marketing at the beauty brand "Amuse," and since 2021 has served as CEO of Amuse, leading the brand's management.
In this personnel move, Lee becoming the group's first female CEO and a young leader born in the 1980s is drawing industry attention. Shinsegae Group in fact pushed an active generational shift with these appointments. Of the 32 new executives, 14 are in their 40s, bringing the share of executives in their 40s to 16%, nearly double the previous level.
A Shinsegae Group official said the appointments, which placed young leaders developed under a performance-based system at the forefront, are an example of the company's talent development system, adding that under new leadership it will focus on strengthening competitiveness in its core businesses.