Lotte Department Store said on the 26th that Swiss luxury watch brand Jacob & Co. opened a store on the second floor of the Main Branch Avenuel. This Jacob & Co. store is the second after the largest boutique in Asia on Dosan-daero in Gangnam, and the first to open under a domestic distributor.
The Main Branch store showcases a wide range of Jacob & Co.'s signature collections. These include the Dual Time Zone, which displays two independent time zones on one watch with a world map–inspired design; the women's collection Fleur de Jardin adorned with lavish flowers; and the Brilliant collection, which maximizes elegance with hundreds of closely set diamonds. The store also offers a jewelry line to broaden choices.
Limited-edition jewelry created in collaboration with famous artists is also available. Notably, the limited-edition jewelry collection Jacob & Co. x PEACEMINUSONE, created with global K-pop artist G-DRAGON, is on sale. The collection comes in two versions: the Yellow Sapphire Edition and the Yellow Diamond Pavé Edition.
Oh Myeong-hun, Head of Team, Lotte Department Store Watch Jewelry, said, "As the domestic luxury watch market matures and saturates, we brought in Jacob & Co. as the No. 1 brand under a distributor to reflect the demand of top-tier clients who aspire to ultra luxury beyond high-end."