Sempio said on the 25th that it signed a memorandum of understanding (MOU) with the Korea Pork Producers Association Checkoff Fund Management Committee (hereinafter the Korea Pork Checkoff) to promote the excellence of Korean pork and Sempio products to consumers at home and abroad and to spread a cooking culture that enjoys pork in a tasty and healthy way.
According to Sempio, on the previous day Park Jin-seon, CEO of SEMPIO FOODS, and Son Se-hee, Chairperson of the Korea Pork Checkoff, met at Sempio's headquarters and signed the MOU. The MOU was planned to achieve the companies' shared goal of proposing ways anyone can enjoy cooking and spreading the value of domestically produced pork.
Sempio plans to push forward in earnest with its collaboration with the Korea Pork Checkoff. First, Sempio will take part in the "2025 SUPER Korea Pork Festa pop-up store (temporary store)" to be held in Seongsu-dong, Seoul, from Oct. 11 to 19. The companies will also develop recipes that bring out the flavor of Korean pork, launch new products such as sauces and seasonings, and continue joint events and campaigns.
A Sempio official said, "Through this MOU with the Korea Pork Checkoff, we will present a variety of ways to enjoy pork—an ingredient that often appears on our tables—more easily and healthily," adding, "We will continue to try new things to create a culture in which anyone can cook pork with joy and variety."