Musinsa said on the 25th that it recently signed a strategic business agreement (MOU) with COSMAX to strengthen its beauty business capabilities. Under the agreement, the two companies will collaborate on new technologies and formulations for beauty products and jointly develop new ingredients.

Choi Jae-young (left), head of commerce at Musinsa, and Choi Jae-woo, head of domestic marketing at COSMAX's institutional sector, pose for a commemorative photo at the MOU signing ceremony. /Courtesy of Musinsa

Musinsa plans to launch a new in-house brand product that applies COSMAX's proprietary technology, "White Plussome™." The companies also agreed to continue multifaceted cooperation, including jointly carrying out COSMAX China production projects for Musinsa's beauty brands.

A COSMAX official said, "We will develop innovative products that can satisfy consumers who use Musinsa."

A Musinsa official said, "We will present new value to customers with differentiated products that apply new technology."

※ This article has been translated by AI. Share your feedback here.