Lotte World Adventure in Jamsil, Songpa-gu, Seoul will not admit the general public on Oct. 17. That is because LOTTE Group has rented out the entire Lotte World for its own employees. Since it opened in 1989, this is the second time Lotte World has restricted general admission and done a full buyout, after last year's rental by LIG Nex1 for a "Family Day" event.
According to the related industry on the 24th, LOTTE Group will rent out the entire Lotte World on the 17th of next month and hold the "2025 Lotte Love Family Festival," inviting employees and their families.
Co-hosted by LOTTE Group and the LOTTE Group Labor Union Council, the event will accept applications by affiliate and, through a drawing, a total of 15,000 selected employees and their families will be able to use rides and the ice rink freely.
In relation to this, Lotte World posted a notice on the 19th saying that general guests' admission to and use of Lotte World Adventure would be restricted due to the full buyout event, asking for understanding.
This event is the second LOTTE Group invitation event for employees and their families this year, following the "2025 Lotte Family Skyrun" held in May. About 2,200 LOTTE Group labor and management, employees, and family members took part in the Lotte Family Skyrun, which involves running up to the 123rd floor of Lotte World Tower.
A LOTTE Corporation official said, "An event prepared as part of our family-friendly policies," and added, "Lotte World will prepare seasonal performances and parades, as well as visitor events, to welcome employees' families."
Since Lotte World opened in Jul. 1989, the only time it restricted general admission for a day and did a full buyout was LIG Nex1's "Family Day" held in Apr. last year. When its annual sales surpassed 2 trillion won for the first time, LIG Nex1 held a surprise event to encourage employees.
At the time, there was speculation that the Lotte World rental fee would reach 1 billion won, but Lotte World said it "was set based on the partnership between the two companies."