Samyang Foods said on the 24th that cumulative sales of the "Buldak-bokkeum-myeon" series have surpassed 8 billion units.
After its 2012 launch, Buldak-bokkeum-myeon topped 5 billion units in cumulative sales in 2023 and 7 billion in 2024, then surpassed 8 billion units through the first half of this year.
The global success of Buldak-bokkeum-myeon is the result of a marketing strategy that effectively tapped the desire to share intense sensory experiences through challenge and fun. Riding the K-food boom, it spread worldwide and expanded its export reach to more than 100 countries, including the United States, China, Southeast Asia, and Europe.
Alongside that, by rolling out extensions beyond noodles—bringing Buldak's spiciness to sauces, snacks, and ready-to-eat meals—the company steadily broadened customer choices. Recently, it has been actively fostering the sauces segment. Currently, Buldak sauce is exported to more than 50 countries worldwide.
Samyang Foods plans to use its Miryang Plants 1 and 2 as new growth engines to respond stably to surging global demand. A Samyang Foods official said, "We will continue to grow with consumers and pursue change and challenge through locally tailored product development and various content collaborations."