Gmarket said on the 24th that fashion brand "Lacoste (LACOSTE)" has opened a direct official store on the platform, the first among domestic e-commerce players. Through the Lacoste brand shop on the platform, it will showcase Lacoste steady sellers ranging from daily looks to shoes and accessories to the kids line.
To mark Lacoste's official launch, Gmarket is also offering various discounts and rewards. It will provide a "10% discount coupon" worth up to 100,000 won for official Lacoste products, along with an additional 5% stackable coupon. For curated promotion items, it will also offer unlimited rewards equal to 10% of the payment amount.
It also prepared various special-price items. It is offering the 2025 fall/winter new arrivals—such as the "women's cable crewneck cardigan," "Oxford solid shirt," and "wool-cashmere rugby sweater," which have gained popularity after being worn by Lacoste brand model An Yu-jin—at special showcase prices. End-of-season items are also being sold at discounted prices.