ORION said on the 23rd that it will release the limited "Bichobi National Museum of Korea edition," created in collaboration with the National Museum Foundation of Korea (NMF) and featuring treasures held by the National Museum of Korea.
The National Museum Foundation of Korea (NMF) is a public institution that plans and operates exhibitions, museum goods, and performances for national museums to create and promote new value for cultural heritage. As the K-content craze grows with the recent Netflix animated film "K-Pop Demon Hunters" (hereafter "Kedeheon"), the National Museum of Korea's "MU:DS" (a portmanteau of museum and goods) has been selling out day after day.
In this context, ORION designed the package by featuring representative Korean treasures centered on the folk painting Jakhodo (a painting of a magpie and a tiger), which inspired the Kedeheon characters "Duffy" and "Seo-ssi." In particular, it also incorporates features of eight cultural heritage items, including the gilt-bronze pensive bodhisattva (National Treasure No. 78 and No. 83) and the celadon openwork incense burner with seven treasures pattern (National Treasure No. 95).
The Bichobi National Museum of Korea edition is scheduled to go on sale starting on the 29th. It will first roll out at the Lotte Mart Seoul Station branch, which attracts many visiting foreigners, and in the Myeong-dong tourist district, followed by major hypermarkets and corporate supermarkets nationwide in sequence.
An ORION official said, "As this brings together our country's precious representative treasures and today's most popular K-snack, we are confident it will help widely promote the value of cultural heritage," adding, "Riding the K-culture boom, we will continue to target the global market by showcasing the beauty of Korean culture and a variety of flavors."