HiteJinro said on the 22nd that it carried out an environmental cleanup at Jeju Iho Tewoo Beach on the 19th to mark International Coastal Cleanup Day.
Starting with Jeju Pyoseon Beach in 2020, HiteJinro adopted Dalgmeoru Coast as a "companion beach" in 2023 and steadily continued quarterly cleanup activities through March this year. Like keeping a pet, the idea is to consistently care for the sea and keep it clean. In particular, to mark the 100th anniversary in September last year, the company conducted both shoreline and underwater cleanups, establishing itself as HiteJinro's flagship ESG activity devoted to beach cleanup.
As the adoption agreement with Dalgmeoru Coast ended in May this year, the third-quarter cleanup was newly carried out at Iho Tewoo Beach, which is close to Jeju International Airport and downtown and draws many tourists.
This activity was the first collaboration after HiteJinro's Jeju branch and Korea Electric Power Corporation (KEPCO) signed a memorandum of understanding for mutual cooperation in August to create a safer and cleaner Jeju sea, with a total of 25 people joining forces for shoreline cleanup.
HiteJinro's beach cleanup is expanding beyond employee volunteering into a solidarity program with the local community. In partnership with external organizations such as Jeju Ara Comprehensive Social Welfare Center, Jeju National University, and Jeju Coast Guard, the company plans to raise awareness of the importance of marine environmental protection and continue to spread positive influence.
HiteJinro CEO Kim In-kyu said, "Protecting the marine environment is corporations' social responsibility and an essential task for future generations," adding, "We will continue regular cleanup activities at new beaches with various partner organizations and take the lead in practicing ESG management."