Shinsegae Department Store said on the 21st that it has converted the basement level one space at Busan Centum City Mall, which had been operated as a duty-free store, into a department store floor.
According to Shinsegae Department Store that day, with this new renovation, "Hello Kitty Apple Cafe," which has been hard to find in the Busan area, and X Square, a goods shop that combines Naver Webtoon and popular IP, will take their place in the store. EE Place, which carries global brands such as Stüssy and Supreme, and Born to Win, a premium gymwear brand, along with about 20 brands that will capture MZ customers, will also open.
A popup space has also been newly created. From Sept. 19 to Oct. 2, a popup for Fruit of the Loom, a 174-year-old American lifestyle wear brand, will be held, offering a variety of products such as T-shirts, backpacks, and crew socks.
Shinsegae Centum City achieved 2 trillion won in transaction amount for two consecutive years, a first among local stores. Not only luxury brands but also trendy brands have been opening one after another, solidifying its position as a global landmark beyond a nationwide store. Shinsegae Department Store said, "In December last year, we introduced an 800-pyeong specialty hall for sports shoes, and this time we opened a new 1,900-pyeong store, the size of one floor of a medium-to-large store."
Park Sun-min, general manager of Shinsegae Department Store Centum City, said, "By unveiling a special shopping space, we will leap forward as a Northeast Asia tourism hub visited by not only Busan citizens but also domestic and overseas tourists."