Fresh handmade cosmetic brand Lush Korea is unveiling a limited-edition design package to mark the 30th anniversary of its signature scent.
Lush Korea said on the 18th that it has newly released the "Karma (KARMA)" perfume with a limited-edition label to mark the 30th anniversary of the scent that debuted with the brand's founding in 1995.
The Karma perfume is the first scent introduced by Lush co-founder Mark Constantine when the brand was founded, and it is a unique citrusy yet spicy fragrance that blends patchouli and orange.
Inspired by the free-spirited hippie culture and London's Kensington High Street in the 1970s, it has been loved by customers around the world for 30 years.
The Karma scent has grown beyond perfume into various product lines, including soap, shower gel, massage bar, body lotion, and spa treatment, establishing itself as Lush's signature fragrance. Recently, it has expanded into solid perfume and body spray, broadening touchpoints with customers as a cross-generational signature scent.
This limited-edition label was designed by Lush designer Tamsin Thomas, who depicted the harmonious interplay of the Karma perfume's materials and supplies with graceful curves.
A Lush Korea official said, "Karma was born with the brand's founding and has been steadily loved for 30 years as Lush's signature scent and a fragrance that symbolizes a free spirit," adding, "We hope you will create a meaningful moment by gifting the Karma perfume to someone special or to yourself in the coming fall and Chuseok season."